Over four iPhones are bought every second. Sprint’s iPhone for Life plan lets Apple fans rent their favourite phone, and get an upgrade whenever a new model comes out. But what impact will it have on brand loyalty, and how does it reflect changing attitudes towards ownership?

With the aid of technological advances, the potential for self-service has been growing in recent years. And with McDonald’s now embracing build your own burger kiosks, predictions are becoming reality. New research shows the surprising ways it's impacting consumer behaviour.

Electrical goods are the fastest increasing waste stream in the UK, growing by 5% annually. Registered charity The Restart Project challenges our disposable conditioning, and as repair culture spreads, how realistic is it to invest in a mend rather than replace attitude?

From the NSA scandal to the ‘white lies’ people often tell themselves, the world seems riddled with more deceit than ever. We sat down with acclaimed behavioural economist Dan Ariely to learn more about the driving forces behind dishonesty.