Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?

Are traditional watches under threat of extinction by the evolution of the smartwatch? Or is the mechanical timepiece truly timeless? Apple’s iWatch is making stalwarts like TAG Heuer and Swatch rethink, so what do we really want to wear on our wrists?

Will premium brands step up to the luxury level? How will shoppers become more savvy in their spending? In what ways will luxury brands react to ‘digital’ and how do UHNWI really shop? As part of our Expert Outlook 2015 series we speak to three luxury experts about the promise of exclusivity, supreme quality and everything bespoke.

In aid of Save the Children in December 2014 at Christie’s, the first ever watch to be made from ‘Fairmined’ gold – metal that was mined responsibly by miners that received fair payment – is to be auctioned for £32,000. Is this another example of consumers craving transparency?