To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

Parents have long tried to prevent their kids from watching TV. But it seems that certain programs can help kids reach their academic ambitions. A recent study reveals that kids that watchedSesame Streetdid better at school than those who didn’t. Could TV programs actually be beneficial?

The rise of digitisation has placed the modern parent in a world rife with unclear expectations and shifting ideas of normality. We sat down with Lynn Schofield Clark to find out how families are adapting to new changes and challenges.

At age 3, around a quarter of children go online daily, increasing to about 50% by age 5. And if the internet really is as “dangerous as letting children go out into the street”, is child-friendly software and brightly-coloured ‘kid versions’ enough to keep Gen Z surfers safe and happy?