With major companies in many industrialised countries outsourcing more production to developing nations, the European Union is considering more stringent regulation of how manufacturers label where their products are made.

Our/Vodka is a spirits brand from Pernod Ricard that's distilled in select cities and made by local producers. But how can the same company that produces 11.3 million cases of Absolut sit alongside indie distilleries? And are people willing to buy ‘local’ from a global giant?

The city has achieved a status in contemporary culture as a focal point for counteracting the Global Mindset that has emerged. This report explores the role of the city as an increasingly important aspect of our identity.

French-made goods have never been more desirable, and over 95% of French people see buying French products as a ‘citizen act’. But what has led them to care quite so much about local production? And do foreign brands still have a place in French people’s hearts?