Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?

An increasing number of people are seeking to eat less meat, whether for health, ethical or environmental reasons. But when Meatless Monday comes around, what can these conscientious diners hope to find on the menu for protein? How about some algae-based plant proteins?

One in ten women can’t go a day without using an exfoliating product. Frank is a coffee body scrub born in Australia, with natural credentials and a ‘cheeky personality’ that encourages its fans to post semi-naked selfies. But can it become a hit with Gen Y women worldwide?

People want to get closer to nature mentally and physically, embracing all that’s perceived to be pure and wholesome.