Premium wine sales have increased 14.5% in the UK since 2014, while wine consumption per capita has decreased 10.5% since 2008. This suggests people are drinking in a more considered way, indulging less but from higher quality brands. Are people turning their noses up at budget wine?

Are beer drinkers more adventurous than wine drinkers? In a survey of 2,000 adults across the UK, Nielsen analysed how many brands people consider and buy over the course of a year, and found wine drinkers, young people and craft beer consumers to be the most experimental.

Australians were once known for knocking back the ‘tinnies’ and ‘stubbies’, but tastes have changed. By the end of the decade, Aussies will consume more wine than beer. With such a dramatic shift, how has online wine club Vinomofo helped turn beer drinkers into wine buffs?

The hipster is defined as the embodiment of Postmodern Irony. But it's not the only group striving for leadership over pop culture; New Sincerity has been singled out as another ideology contender. Is there really a 'battle of the principles'? And how are adverts reflecting this?