Car ownership is dwindling among Gen Yers, with many of them as likely to pay for a piece of a car as the whole thing. But according to a recent survey from nVest Ventures, connected cars could halt this decline, with smarter vehicles appealing to the majority of Gen Y.

Despite the current wave of futurism surrounding the automobile, interest in vintage cars is booming. Auction values have risen sevenfold over the past decade, and British auction house Bonhams says global sales total more than $1 billion a year.

Despite only 400,000 of over one billion cars on the road today being electric, there is growing interest in electric cars - 40% of luxury car owners in the UK would consider buying one. But crucially, they would only do so if their driving range was improved.

In the face of hardship, consumers are reassessing what value means. Frugality and streamlining are in, but a deeper shift is to a notion of value increasingly mediated by the collective.