A crowdfunded bid to bring backThe Crystal Mazeas a live attraction – where those buying into it are participants, not viewers – raised £250,000 in a single day. The demand for immersive experiences clearly isn’t slowing, and with this new retro appeal could it just be getting started?

"I’d trade all my tomorrows for just one yesterday," lamented Willie Nelson in 1966. For many, the allure of the past is irresistible. And now, research from the University of Southampton thinks there could be a link between that familiar feeling of nostalgia and creativity.

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?