Apple has made a minor but noticeable change to the way it's marketing its iOS and Mac apps. Instead of free apps being labelled as 'Free', the download button now reads 'Get'. But why did the tech giant wait for an ultimatum to make these changes?

Snapchat’s new Discover feature enables media companies like CNN, VICE and ESPN to engage with users by posting summaries of newly published content on a sharing platform formerly reserved for selfies. The content is refreshed every 24 hours – consistent with Snapchat’s platform.

The screenshot is how you save a digital memory. From displaying autocorrect errors to dodging Twitter’s character limit, it has become an easy and intimate way to communicate online. But what are the implications for brands? And what do they say about the users that share them?

Nearly 70% of US mobile gamers are women, but they're underserved. Ungendered or male-oriented games dominate. Celebutante simulatorKim Kardashian: Hollywoodis disrupting the market with more than a million downloads in the first two weeks, but what’s caused this game to skyrocket to the top of the App Store?