The days of the smartphone or tablet being a second screen are well and truly over. According to a report in 2014 by digital analytics firm Flurry, smartphones are now officially ahead of televisions in terms of time spent staring at them. So what does this mean for advertisers?

With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author ofOver the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.

Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?

If you can sit through a TV program without swiping on Tinder or sending a text, you're in the minority. 56% of Americans are ‘second screeners’. But all this extra entertainment is just a distraction from the main event. How does InAiR technology remove the need for a second screen altogether?