Known for its bizarre product range – from finger puppets to kitchen knives – discount retailer Tiger has opened two stores in Europe every week in 2015 as part of its rapid expansion. But the store isn't just driven by sales; Tiger is investing in community-focused initiatives too.

A gym just for women may seem like the ultimate inclusive workout; a safe place for women to sweat together. But 45 Grand, a new fitness studio from Nike just for girls, offers the most exclusive work out yet. It’s by appointment only and your workout is personalised to you.

As people spend less time in traditional communities, they’re seeking connections beyond religion and family. Memberships with organisations or brands can create loyalty and boost revenues, but the reasons to join Scientology or Sainsbury’s are vastly different. So why do people become members?

Luxury is a nuanced concept, complicated by trade-offs between exclusivity and accessibility, quality and affordability. Straddling this line is even harder nowadays, but luxury vodka brand Grey Goose think it’s cracked it with Le Club Goose. How is it re-establishing exclusivity in a digital era?