Smartphones are no longer just a means of communicating. They wake us up, get us from A to B and even help us find love. We’ve almost forgotten their original purpose. Text trumps voicecalls and apps trump SMS – it’s a good time to ask – what’s the future of the mobile phone?

Traditional photo albums are dying out as young people now take more pictures of themselves than friends and family. These 'selfies' now account for 30% of pictures taken by those aged 18-24, and are stored digitally.

The average Gen Yer spends five hours a week taking photos of themselves. Knowing how much this group loves a selfie, and that ease is considered the most important feature of banking, MasterCard is hoping its ‘selfie’ payment method will get them snapping and spending like there’s no tomorrow.

Kim Kardashian pays someone $100,000 a year just to retouch her selfies. Indulgent? Definitely. But she’s not the only one willing to cheat to achieve the perfect digital look. More and more of us are editing our photos to ensure only our most beautiful self appears online.