Tesla Motors has taken the electric car market by storm, and its Model X will be the world’s first all-electric sport utility vehicle (SUV) to enter into mass production. But it won’t be the last; Audi is gearing up to challenge Tesla in the all-electric SUV marketplace.

There are over one billion cars on the world’s roads today, but just 400,000 of them are electric. With issues surrounding recharging, driving range and aesthetics, they are simply not cool. All-electric racing series Formula E hopes to change perceptions. But will it work?

Electric cars have finally shaken the preconception that they’re slow and uncool, buffered by the rise of Formula E and models with a little sex appeal, like the Tesla Roadster. Elon Musk is now banking on the appeal of safety, with an electric SUV geared towards families.

When people pull out their phones to take a picture of a car parked on the street, it's usually a sports car they're interested in. But Americans don't have time for vehicles so close to the ground. Instead they favour stronger, louder – albeit, far less elegant – trucks; from pick-ups to SUVs.