With on-demand services thriving and viewer numbers falling, is the golden age of TV over? Canvas8 spoke with Alan Wolk, author ofOver the top: How the internet is slowly (but surely) changing the television industry, about how TV will adapt and whether the traditional ad model will survive.

While the phenomenon of binge-watching has come to dominate how people watch television, a fringe resistance is mounting, as viewers coin a new term – ‘purge watching’. It's used to describe the sense of ‘dreary obligation’ of watching five hours of whatever everyone else is watching.

Being grounded used to mean no television for a week or two. But with Gen Z preferring to browse on their iPads and watch videos on their smartphones, this punishment no longer fits the crime. Instead, parents are punishing misbehaving kids by forcing them to watch the box.

Young and tech-savvy, Gen Yers don't play by the old rules of media consumption. But are they really keeping up with the latest TV via mobile? Have they really rejected ownership for subscription services? Canvas8 sat down with 20 Brits between the ages of 18 and 35 to find out.