What does it feel like to grow old? Professor Philip Tew and Nick Hubble asked over 300 seniors to document their experiences. The findings shed new light on this untapped, misunderstood demographic, overturning assumptions about who seniors really are.

Wellness may be a word tied up with Millennial fitness fads or gluten-free diets, but it’s actually Boomers leading the way on the health front. With a higher awareness of personal stats (like cholesterol or BMI) and the danger of nasty habits like smoking, Boomers are healthier than ever.

Google designed a car with no steering wheel for the elderly and disabled, and now KISA has designed a phone without a screen or keypad for the same reason. As smartphones become more advanced they also become increasingly tricky to use for older people and those with disabilities.

The presumption that Gen Y and Z are driving social media uptake is past; 63% of over 70s spend 11 to 30 hours a week online. But how do you get people familiar with Facebook family banter, Skyping the grandkids and browsing Picasa albums? Will Family Ribbon be the business to get seniors surfing?