Widely popular in France, Orangina sits behind other fruity competitors in the UK. But the brand is hoping to change this by focusing on what it’s dubbed the ‘open socials’ – Gen Yers aware of the health factors associated with fizzy drinks, but willing to pay a premium when treating themselves.

Clamorous examples of failed rebrands pepper headlines worldwide. Some have prompted highly-subscripted petitions, while others have generated mocking or hostile campaigns by fans. So how can a brand implement a rebrand without losing its fans?

In an average month, people watch 6 billion hours of footage on YouTube. Research from Variety has indicated that "the five most influential figures among Americans aged 13-18 are all YouTube sensations, thoroughly eclipsing mainstream celebrities."

Fancy a honey sriracha crust or a salad with a balsamic drizzle? These might sound like meals at an upmarket restaurant, but they can be found at Pizza Hut. The rebrand also includes a new logo, delivery boxes, casual-looking uniforms, and a new motto: “The Flavour of Now.”