With Gen Z favouring peer-produced media, it's hardly surprising that YouTube stars are now considered more influential to US teens than the Hollywood elite. A new partnership between YouTube beauty guru Michelle Phan and Endemol is increasing that influence – in the form of lifestyle network ICON.

Lena Dunham is the latest star to grab a slice of the lifestyle sector with the launch of her e-newsletter, ‘Lenny’. Aimed at young feminists, it’ll cover everything from politics to style, without shying away from the nitty gritty. But will such a retro medium resonate with Dunham’s young fans?

Once known for cosy bed covers and sensible slippers, John Lewis has polished up its fashion credentials through upmarket brands and designer collaborations. It has now launched Found at John Lewis, a boutique store concept which will allow customers to buy a whole lifestyle.

Ever wanted an elephant at your party? Or maybe a private Jessie Ware gig? It’s never too big an ask of the Ten Group – the global leader in lifestyle concierge services. But why has demand for these services grown so rapidly? And how’s this changing relationships between businesses and UHNWIs?