People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

A Samsung-powered Android alarm app helps researchers at the University of Vienna find cures for diseases. It harnesses your phone's processing power at night while charging to crunch protein calculations and send them to the researchers via Wi-Fi.

GuiltyPledgers is a new app for Spotify that charges people a donation to charity to add a song to a shared playlist on Spotify. By integrating giving to charity in a behaviour that is already engrained, engagement becomes easier and more natural.

As the number of charities and non-profits increases, people are being hit by 'causes' on all fronts. Cutting through 'cause overload' means starting a movement people can really support, and for businesses, this means thinking more like a non-profit.