Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

A gin and slimline was always the drink of choice for those wanting to watch their waistline while getting tipsy. But as we become increasingly taste-aware and more calorie conscious, start-ups like LOVO – a blend of coconut water and vodka – are offering an even healthier high.

Diet versions of our favourite snacks and drinks are a staple on supermarket shelves. But a low-calorie treat that isn’t pumped with sweeteners? Not so easy to find. US brand Enlightened saw this gap in the market too. Now, it's filling it with low-calorie, super-healthy ice cream.

Dairy alternatives aren’t groundbreaking. They’re drinks made from nuts or seeds, mixed with water and flavourings – and they’ve been around for centuries. But we’re slurping them at a rate of more than 42 million litres a year. So what is it about cow’s milk that’s turning the dairy market sour?