In the past 15 years, the number of luxury consumers has increased from 140 million to over 350 million globally. But while luxury brands have notoriously focused on Asian markets like China, they’re increasingly turning their attention to the Middle East – a market that’s hungry for luxury goods.

The launch of a new shampoo by Henkel aimed specifically at women who wear headscarves is symbolic of the many innovations happening in beauty. Brands like Unilever and Henkel are beginning to truly understand and meet the unique needs of untapped markets like Muslim women.

Halal Trip rates flights, hotel and tour packages according to their level of ‘Halal friendliness’. It’s aimed at the growing Muslim tourism market, worth $126.1 billion globally and predicted to grow on an average of 4.79% year-on-year until 2020.

The foodie tourist has long been well-catered for. Many seek authentic local dining experiences when they go abroad, but what of those whose diets are more restricted? A new app now caters for the Muslim travel market – one that’s growing faster than any other.