In an attempt to revive the brand, Reebok has forged a ten-year alliance with CrossFit, a rapidly expanding underground fitness community. The collaboration offers a guide for any brand hoping to marry itself with a passionate community.

Now that athleisure is a bona fide style movement, you can fashionably leave your house in yoga pants. Whether we like it or not, this trend is here to stay, as Americans have gotten too comfortable in their socially acceptable sweats to give them up anytime soon.

Women's fitness and wellness is an increasingly sexualised industry, characterised by an obsession with an enhanced physical appearance. But how do real women feel about the sexualisation of wellness? Could the allure of feeling sexy encourage more women to work out?

Whether you’re finding peace in a yoga class, or sipping coffee at Starbucks, the accepted attire for men is now the same – trainers and joggers. As sportswear becomes a permanent fashion feature, Mr Porter has launched an activewear section to add a touch of casual luxury to men’s wardrobes.