Young Brits are politically minded. 70% think social media should be used for social change, and a quarter are highly knowledgable about politics. Yet only 12% would definitely vote in a general election. Why are they so disillusioned? And is engaging via social media the answer?

In a bid to get Britain's young people down to the polling station, Channel 4 is hitting them where it hurts – the 8.7 million 16- to 34-year-olds that watch E4 will have to go without on election day. But will depriving Gen Y of their favourite channel be enough to get them to engage with politics?

People are increasingly apathetic when it comes to politics, and it’s particularly prevalent among the young; the 2010 US midterm elections saw just 21% of 18- to 24-year-olds cast their ballots. Can Voter increase participation by bringing Tinder-style swiping to the political process?

Young audiences spend a huge amount of their time on apps. While they don’t have the greatest spending power, they do boast the best tech skills. Snapchat is now giving brands the chance to make the most of Gen Y and Z's online lives by letting users customise their snaps with branded content.