It might be not be growing as rapidly as the BRIC countries, but Mexico is on the brink of a consumer boom. Thanks to a perfect storm of positive social and economic conditions, middle class households are set to increase their spending by 7% every year between 2015 and 2020.

Flying by private jet to your own island, joining a ‘circuit’ of celebrity-filled events and chartering a superyacht – the life of an Ultra High Net Worth Individual is the stuff of dreams. But how do they actually spend their time and wealth? And how can brands engage these big spenders?

Why do people want their technology products to be precious? Why is personal service more important than ever? Should the luxury sector be keeping an eye on social? And how are airports emerging as the 'sixth continent'?

Widespread crime and governmental bumblings – like the escape of cartel kingpin Joaquín 'El Chapo' Guzmán from prison – have brought outcry and fury in Mexico. But in a stroke of good luck for retailers, it seems that citizens are turning to retail therapy as a way to forget their woes.