Many hostels are keen to premiumise their offerings to distance themselves from damning stereotypes – no towels, filthy rooms and wealthy, wasted 20-somethings. But the Hans Brinker Budget Hotel wears its inadequacy as a badge of honour, winning the hearts of Gen Y globetrotters.

'PornHub gives America Wood' is the wordplay that heads off the site's latest campaign. In a bid to save the planet – and give people a good reason to spend more time watching porn – PornHub has agreed to plant a tree for every 100 videos watched in the 'Big Dick' category.

Back in 2013, Harvey Nichols encouraged people to buy a little something for their loved ones so they could buy a bigger something for themselves. And this self-gifting mentality is here to stay, especially for Gen Y, who are big on treating themselves during the holidays.

Christmas seems to come earlier every year – or at least the marketing and advertising frenzy that precedes it. Festive madness is becoming even more all-conquering since the arrival of Black Friday in the UK, but how has the way Brits shop and think about Christmas changed?