Japan’s relationship with rice runs deep. It’s such a staple in the national diet that the Japanese word for rice –gohan– is also the word for meal. But shifting demographics and changing economic circumstances are loosening the nation’s dependence on its signature crop.

From ramen shops to sushi stands, there’s no doubt that eating out is big business in Japan. But authentic, local dining is off-limits to many foreigners due to the formidable language barrier that persists outside major cities. Could an app get tourists to pick up the chopsticks?

Is Japan really light-years ahead with technology? Is sex really a taboo? Is sipping on sake still the drink of choice? In our 2015 cultural snapshot of Japan, we debunk cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across 12 sectors.

The sight of businessmen passed out on benches and in train stations are common in Japan. Drinking is an integral part of Japanese culture; it's present at Shinto ceremonies – like weddings and baby showers – and plays an important role in the formation of Japanese business culture.