Young consumers are thrifty shoppers, and they’re exposed to such a range of options that they can pick out the brands that suit their needs best. trèStiQue is offering beauty products that are created specifically to suit Gen Y lifestyles, providing a tempting choice for younger shoppers.

Have you ever layered up a few coats of Trust Fund Beauty nail polish? It comes in plenty of shades, from ‘Boy Tears’ to ‘Insta-famous’. It's one in a number of Insta-born beauty brands that are stocked at # – a New York-based beauty store that only stocks products sourced on Instagram.

Why is personal care changing its tone? How is selfie culture influencing which beauty products women use? Why are people ditching the diet? And how are we detoxing our homes and bodies?

How can the beauty world better cater to older women and men? Will social media ‘it girls’ continue maintain their influence over consumers? And are niche brands set to break into the mainstream? Three health and beauty experts give their views on where the sector is heading over the next year.