What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors ofPremium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

Why do people want their technology products to be precious? Why is personal service more important than ever? Should the luxury sector be keeping an eye on social? And how are airports emerging as the 'sixth continent'?

With huge spending power, luxury shoppers are highly coveted by brands. And it’s even more pronounced in the US, where the top 10% of household earners account for around half of all expenditure. A new report from BI Intelligence demonstrates how these shoppers are changing retail.

The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?