Signal16 Dec 2015
People want specific pain productsWhat do you reach for when you have a migraine? Paracetamol? Nurofen? Levomenthol? With so much choice, picking the best remedy can be confusing. This was Reckitt Benckiser’s thinking behind it’s 'specific pain' range of Nurofen. But in Australia, it's been banned from shelves.
©Stuart Crawford (2009)
