‘Invitation-only’ and ‘luxury’ are not normally terms associated with milk – if anything, 'mundane' and 'accessible' might be closer to the mark. At least, that was the case until now. Parag Milk Foods is expanding, bringing ultra-luxe milk to doorsteps in Delhi and Bengaluru.

As the Indian middle class continues to expand, Moët Hennessy is capitalising. It's creating a new line of sparkling wines made from Indian grapes that embody both affordable luxury and the country’s proud heritage.

From malls in Mumbai to fine dining in Delhi, Indian shoppers are developing a taste for the high life. And between increases in disposable income and a rapidly growing population of HNWIs, they’ve got the money to buy into the luxury lifestyle, fuelling the market’s growth.

From Armani to Chanel and Ermenegildo Zegna to Vacheron Constantin, luxury has come to India. But it's not just about apparel, watches and wine. People are buying into fine dining, concierge services and yachts too. But what behaviour shifts are driving this?