Whether people identify as Christian, feminist or vegetarian, in a landscape that celebrates transparency, brands that share people's values tend to come out on top. Glia makes it even easier for people to find out which brands' morals mirror their own, meaning they'll never buy anything mindlessly again.

Less than 20% of Americans trust the government. Gen Y is demanding that authorities are transparent and accountable. Greenhouse, a plugin created by a 16-year-old, aims “to shine light on a social and industrial disease of today: the undue influence of money in our Congress.”

Beautiful craftsmanship and fine fabrics aren't cheap, especially given the 800% markup between factory and shop floor. But now that US start-up Everlane is cutting the middle man to make ethical premium clothing affordable, its ‘radical transparency’ could really shake things up.

"At what point in the process do we inject the pink slime?" asks former MythBusters host Grant Imahara. As part of its new US marketing campaign, McDonald's is opening the doors to its food production system through a multi-pronged campaign called "Our food. Your questions".