With prices starting at £120,000, it’s safe to say a Bentley is a luxury purchase. And part of what makes luxury goods special is how they make you feel. Bentley is reverse engineering this idea with an app that will tell prospective buyers which vehicle to buy by reading their emotional responses.

The day when your phone can automatically comfort you when you’re down is a long way off. But emotionally intelligent tech is on the rise, with Affectiva’s Affdex helping the likes of Unilever and CBS to gauge reactions to shows and adverts. Can algorithms judge emotions better than humans?

The most expensive painting ever sold cost over $142 million in May 2014. The high prices of art often overshadow the artworks, while preventing most people from ever owning them. In July 2014, Swedish gallery Kosta Boda instead let people bid on works with their emotions.

In an increasingly cluttered marketplace, where are the opportunities in soothing ‘choice overload’? Renowned psychologist Barry Schwartz tells us what’s working and what isn’t in the continuous quest to choose better.