Are traditional watches under threat of extinction by the evolution of the smartwatch? Or is the mechanical timepiece truly timeless? Apple’s iWatch is making stalwarts like TAG Heuer and Swatch rethink, so what do we really want to wear on our wrists?

As austerity in China comes to an end, the economy is starting to look up, with luxury brands reaping the rewards. But as flashy gifts have become demonised by associations with bribery and corruption, is the luxury watch market keeping in time with the desires of Chinese consumers?

Luxury timepieces tend to be affiliated with men, with brands like Rolex and Omega conjuring up images of a stuffy old CEO sitting on piles of cash or a slick, suited city-dweller. But as the overall market shows signs of slowing, women who wear watches are a potential source of growth.

Whether it’s Snoopy’s face on a Rolex or a Patek Philippe with a carbon coating, Bamford Watch Department helps clients own a truly one-of-a-kind timepiece. With more and more HNWIs looking for the personal touch, is customised luxury the newest hallmark of rarefied society?