Not all festivals are about rocking up wearing your least-loved shoes in preparation for the mud. And increasingly, organisers are pushing harder to turn festivals into lifestyle events. This couldn’t be truer for California-based Coachella, and a collaboration with H&M is emphasising this shift.

Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, orAnchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

Fashionistas rejoice – payment options are no longer limited to uninspiring bank cards or plain old cash. Topshop has teamed up with bPay to launch a range of contactless accessories that'll complement your outfit. But is Gen Z really that bothered by fintech? Can payments really be fun?

Uber and Spotify have joined forces to let customers create the soundtrack to their journey. To launch the perfectly-pitched partnership, the taxi company picked up lucky customers and delivered them to the door of a secret gig. Is this the beginning of evenings out facilitated by our fave brands?