You might think that most holidays revolve around sun, sea and sand. But according to a new survey from the Croatian Tourist Office, people’s holiday preferences differ heavily depending on nationality. So who’s all about the tan? And which nations are up for more of an adventure?

Many French stereotypes are far from flattering. They would have you believe that the French laze around cafés all day, smoking cigarettes and demonstrating despicable manners. But with a new tourism campaign asking the French to be nicer to tourists, is there some truth to the myth?

France hosted more than 1,600 festivals in 2014, including some of Europe’s most iconic gatherings. But as attendees are served the same predictable line-ups and experiences, big events are losing appeal. What’s the allure of niche festivals and how can brands tap into these intimate occasions?

How do you decide where to jet off to when you go on holiday? While holiday brochures, online reviews and TV ads all sway people towards picking out their perfect break, research suggests that content on social media is one of the most powerful influencers for travellers.