In the past 15 years, the number of luxury consumers has increased from 140 million to over 350 million globally. But while luxury brands have notoriously focused on Asian markets like China, they’re increasingly turning their attention to the Middle East – a market that’s hungry for luxury goods.

Middle Eastern tourists spent £888 million in London in 2014, leading many luxury retailers to offer VIP treatment around Ramadan, including Arabic speaking concierges and chauffeurs. What’s this group’s ideal shopping experience? And how can brands target consumers that already have it all?

The teenage years used to be all about dodgy eyeliner and frizzy fringes, but beauty bloggers are changing that. Dubai-based Huda Kattan owns one of the world’s most visited beauty blogs and with over ten million Instagram followers, she's built her very own digital empire.

Have you ever layered up a few coats of Trust Fund Beauty nail polish? It comes in plenty of shades, from ‘Boy Tears’ to ‘Insta-famous’. It's one in a number of Insta-born beauty brands that are stocked at # – a New York-based beauty store that only stocks products sourced on Instagram.