The Shade Room is the first celebrity news tabloid to launch as an Instagram account – a fitting platform for a generation seeking content that's 24/7, on-the-go, highly visual and bottom-up. It's celebrity gossip done by, and for, Gens Y and Z, targeted specifically at young, black audiences.

Would you consider sharing your personal problems on Instagram? While in the West, women might sit down with a friend and tell them their woes over a cuppa or even catch an episode of Oprah, women in Nigeria are turning to a very different friend – Instagram-based agony aunt Fatibolady.

Facebook group Wavey Garms is a place for ‘cool’ people to sell their second-hand designer clothing – but not everyone gets accepted. With over 1,000 membership requests every week, what’s drawing the numbers?

In the 24 hours following the attacks on Paris, 4.1 million people marked themselves ‘safe’ on Facebook. It prevailed as a practical tool for the masses; a way to alleviate worry and spur a collective sigh of relief. But is Safety Check simply a helpful feature or yet another way to perpetuate fear?