More people are cycling in London than ever, with over 610,000 journeys made daily. But with 13 fatalities recorded on London’s roads in 2014, there’s a need for improved safety measures. Working with Transport for London, start-up Blaze hopes to provide part of the solution.

Whether its a hipster on their fixie, a banker on their Brompton or MAMIL (middle-aged man in lycra) on their road bike, city streets and country lanes in the UK are packed with cyclists. Around two million Brits now cycle at least once a week. What is making travelling by two wheels so popular?

54% of the world’s population lives in urban areas. Demographic shifts such as ageing communities have changed what people want and need from their city. Can brands help young and old people alike navigate more efficiently and connect with their surroundings?

Since the first bike path was built in Brooklyn in 1894, over 200,000 New Yorkers cycle the streets every day. But this green and healthy shift has run into difficulties, so cyclists are crowdsourcing a map of cycling issues and hazard warnings to promote bike safety.