Etsy has grown a $3.5 billion brand by becoming the ultimate online destination for artisans and craftsmen to market their wares. But with the line between indie and mainstream blurring, the online marketplace has announced Etsy Manufacturing, which will connect sellers with manufacturers.

UK high street shops are shutting down at the rate of 32 a day, but new business Tictail has managed to open 10,000 boutiques across Europe in just ten months, with very little cost. There’s a bright future for retail, and increasingly it’s online.

Despite its humble origins in punk music, indie is now huge. From quirky film Juno, which had an indie aesthetic but made over $230 million, to art-house ads commissioned by an ice cream giant, what does indie mean today? And how can big brands successfully tap into it?

Etsy is the go-to destination for those seeking out anything from handwoven baby clothes to hand-printed artwork. It's built an empire worth $3 billion off independent merchants selling unique products. But the company was recently listed on the stock market. Will this affect its indie identity?