Despite increased awareness and availability of healthy foods, 30% of women and 41% of men in the UK still enjoy a fish supper from the local chippy at least once a month. And there are no airs and graces; 52% don't bother with a plate and eat straight from the paper.

Breakfast may or may not be the most important meal of the day, but Brits are certainly treating it that way – they're spending £76 million every day on eating out in the morning. As the habit becomes part of the public’s routine, what’s behind the British breakfast boom?

British produce is en vogue. Government strategies have been launched to push domestically grown food, while a growing number of supermarkets are making public commitments to British meat, milk and eggs. But what does the British brand add? And what does the label mean to consumers?

With fans ranging from David Cameron to Jay-Z, it’s clear that Nando’s is a modern British institution. Popular with every kind of diner, the restaurant has nearly 300 restaurants across the UK and has just begun its expansion into North America. What’s the appeal of going for a ‘cheeky Nando’s’?