Australia is now home to 30 billionaires and 3,350 UHNWIs with a total wealth of $410 billion. As this group has grown in size and riches, it’s created a boom in the country’s luxury sector. But what are wealthy Aussies spending their money and – more importantly – their time on?

Considering Australia conjures all kinds of scenes; from the awe-inspiring outback to cuddly koala bears, from barbecue culture to beautiful beaches that rival scenes fromHome and Away. For Chinese tourists, these are just a few of the things to love about a trip to Australia.

Cold. Dark. Weird. Three words you probably don’t associate with Australian tourism. But since 2012, cult arts festival Dark Mofo has changed the way Tasmania is viewed – making it the coolest destination for winter. How has this unlikely festival put the state back on the mainstream map?

Chinese tourists love travelling to Australia, making up a great deal of the tourism market. But they’re not just flocking Down Under for the beautiful beaches, cities and sights – they’re also after cheaper luxury goods and the clean Aussie air. What does this mean for the industry?