When 'Tiger Mother' Amy Chua wrote an article titled ‘Why Chinese mothers are superior’,she focused her argument on the academic success of her own children. Yet research shows the excessive study hours of Chinese children is vastly affecting their health.

Helicopter parenting – whether picking out your kid's friends or selecting the subjects they study at school – is proven to have a negative effect on children. And according to new research, no amount of parental love can make up for the damaging long-term consequences.

New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

Toy maker LeapFrog has created a watered down version of what every adult seems to be playing with today – a fitness tracker. Called the LeapBand, it motivates kids to jump around and be more active. But do parents really need to be tracking their kids while they play?