With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.

Michel & Augustin is arguably the coolest brand the French food industry has seen for decades. But how did a tiny food company selling shortbread manage to compete with French food industry giants? And what strategy has the brand used to conquer French hearts?

The supermarket landscape in France is shifting. While retailers have had to cater to an increasing number of online shoppers, the industry is conscious of the need to supply the French desire for high quality produce more readily. As a result, new shopping formats are popping up across the countrywide.

France is the land of the gourmet; a place where delicious wines meet delectable dishes in restaurants every day. But until now, any unfinished morsels have always been left behind. In a bid to reduce food waste, the French government is forcing restaurants to give out doggy bags on request.