Playing off the idea that dads are tired of the archetypal image of a hands-off 1950s father, Dove Men+Care have launched a campaign that recognises their role in bringing up kids. Dubbed 'Calls for Dad', the advert is based on data that shows men resent gender stereotypes.

While domesticity still resides largely with women, new generations of men are seeking a more active role in their children’s upbringing. The internet is awash with sites providing support to mothers, while dads are as underserved as ever. Fatherly intends to change that.

First man bags, then manicures, now 'men-gagement' rings – in response to a modern man who's embracing his feminine side, Argos has launched a range of engagement rings for men. But with many still fond of old wedding traditions, are Brits really saying 'I do' to wedding bling for blokes?

The role of dad has changed from breadwinning head of the family to friend, protector, role model, teacher, and carer, and there's now a record number of single dads. But while 75% of dads are responsible for their kids’ well-being, why do only 20% see that reflected in media?