People love to grumble about supermarket self-service machines. In fact 93% of UK shoppers claim to find them frustrating. But while consumers rant and rave when surveyed, statistics show that more people are using self-service than ever before. So do we really hate serving ourselves?

With the aid of technological advances, the potential for self-service has been growing in recent years. And with McDonald’s now embracing build your own burger kiosks, predictions are becoming reality. New research shows the surprising ways it's impacting consumer behaviour.

Over 90% of UK shoppers find self-service machines frustrating and a third of Brits have walked out of a store after having a problem with one. From items not scanning to notes not being accepted, there are plenty of pain points. Tesco is hoping a friendlier automated voice will be one fewer.

Around 80% of Americans eat fast food at least once a month. Hoping to get them swapping burgers for quinoa, Eatsa offers healthy lunches via a fully automated service. The brand boasts a data-led approach to making tasty and nutritious meals, but can it end a national obsession with junk food?