As our lives become more automated, the consumer robotics industry is only set to grow. But something is holding the market back – people find it difficult to trust these machines, especially in their homes and offices. Why do they make us uneasy, and what will convince people to trust robots?

As city streets become cluttered with advertising, brands are now experimenting in the sky instead. But as drones are often associated with shady surveillance and the sky is still considered to be a sacred place, what’s the etiquette for planting messages in the air?

A future where drones zip around above our heads, delivering parcels within the hour just got a little closer with the Swiss Post’s announcement that it'll be trialling delivery drones to send mail. It hopes the drones will be ready to transport high priority items to your doorstep by 2020.

Whether they’re skateboarding through streets or surfing in the sky, nowhere is out of reach for extreme sports enthusiasts. One of the latest sports that’s soaring in popularity is Ultimate Frisbee. Will our appetite for extreme experiences make it a battleground for branded associations?