You would be forgiven for thinking that a pint of IPA and the Downward Dog don’t have much in common. But a relationship between the two has been brewing since 2011, and now in North Carolina-based Soaring Ridge Craft Brewery, yoga fans are encouraged to practice with a pint by their side.

“To most guys, yoga is pink lycra and vegan chicks," reads the Boys of Yoga website. "It’s breathing deeply while doing poses named after animals and feelings." But Boys of Yoga doesn’t believe this is the case. How is this group of six male yogis hoping to change the face of yoga?

Yoga products are worth $27 billion annually in the US. And while it's true that the number of people practising yoga – predominantly women – has increased by 20% in recent years, that doesn't explain why sales of yoga wear are up 87%. Are yoga pants set to become the next Levi's 901s?

Yoga has a long religious history in India, but modern Indians are taking cues from the West and replacing spirituality with weight-loss and Instagram selfies. This once 'uncool' practice is fast becoming big business - but some fear the 'real' yoga is being left behind.