We all own products that have been made in China. But the country's national brand has taken a hit in recent decades. Multiple production scandals and the media’s perpetuation of negative associations with Chinese-made products have tainted the 'Made in China' label.

With a reputation for quality, foreign brands dominate Chinese technology markets. But in 2014, homegrown Xiaomi overtook Samsung and Apple to become the biggest smartphone manufacturer in China. How did a Chinese company manage to build enough prestige to compete with the big boys?

The consumer landscape in China is a minefield of fakes, misleading ads and tainted products. But shoppers have become smarter at working out the Nukes from Nikes. When trust is low in brands, media and even your next door neighbour, how can a society regain its faith?

Electric cars were never sexy. They opposed everything that made brands like Ferrari ooze sex appeal. But when Tesla launched the S P85, it was enough to make the US consider toning down the muscle and plugging in instead. Now, the brand that kinked up electric vehicles is trying its hand at home utilities.