Success can be a poisoned chalice for an indie brand. One minute you’re the little known underdog everyone loves, the next you’re the giant corporation owned by the man. Craft beer brand Brewdog is learning this the hard way, as it faces criticism for rapid market growth.

Aimed at parties and corporate functions, Boston-based Drizly aims to deliver alcohol to your doorstep in under 40 minutes. After receiving £2.5 million in funding, and with a host of competitors across the US emerging, the race towards delivering 'on demand' alcohol is on.

After releasing the world's strongest beer, punk Scottish brewer BrewDog reacted to criticism from regulators by releasing an even stronger beer, and packaging it in roadkill. This personality is exactly what keeps fans coming back for more.

Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?