While airlines have adapted to the uptake of smart technology amongst passengers – from EasyJet's boarding pass app to Android's smart watch boarding passes – Japan Airlines is pulling focus to their staff, using iBeacon and smart watches to improve customer service.

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

Japan’s senior workforce is thriving – from silver-haired men fitting computers in schools and offices to shop assistants and caregivers for the elderly. This means Japan has an extremely low unemployment rate. But what’s driving people to continue clocking in as they enter old age?

Japanese Gen Yers are often called the ‘enlightened generation’. Yet while they’re more self-aware and less materialistic than their parents, they’re also more risk-averse. Can theTobitate! Young Ambassador Programme convince them to leave the comfort of home and study abroad?