Gen Yers are often described as the most health-conscious generation, whether they're stripping gluten out of their diets or picking locally-farmed produce. But what happens when they become parents? Are Gen Y mums putting similar kinds of food in their kids' lunchboxes?

In 2013, Gen Y helped grow sales of licensed merchandise to $51 billion in the US and Canada. Determined to raise their children in their own geeky image, Gen Y parents are introducing them to their pop-culture interests at a young age. How are these geeks reinventing family time?

Coke is addictively fizzy and OJ is a deliciously sweet nectar, especially for kids. How has AquaBall – water with no sugar, artificial colours, flavours or calories – nabbed 2% market share in two short years? What’s in AquaBall’s recipe that makes it such a success?

No drugs, and there’s a nine-year-old behind the decks – clubbing in NYC isn’t what it used to be. Once a month, Manhattan club Cielo transforms into a family-friendly rave, complete with a light show and EDM soundtrack. What can CirKiz tell us about pleasing everyone in the family?